Modern Training Program with frequent global trends updates
This is one of the first formal university training programs in Vietnam that combines Marketing and Data Analytics. In particular, the training programs are advised by the enthusiastic managers working at multinational companies in Vietnam or abroad, innovative start-up entrepreneurs, and local business owners. As a result, the training program specializing in Data-Driven Marketing is both academic and highly practical, meeting the rigorous requirements of the domestic and international labor market.
Similar to other majors in International Business and Management, the quality of the Data-Driven Marketing program is recognized at the international level when students have the opportunity to participate in 2+2 or 3+1 transfer programs from prestigious universities in the world and recognized by international professional organizations such as Association of Chartered Certified Accountants (ACCA), The Chartered Management Institute (CMI), The Chartered Institute of Marketing (CIM), and the AWS Academy (Amazon Web Service Academy).
Focus on comprehensive development of professional skills
At VNUK, in addition to highly-quality training programs advised by the higher education system in the UK, we also aim to enrich our student experience through many extra-curricular activities, internship programs throughout 4 years of study, exchange opportunities, and support services for students.
The program is designed to not only provide students with substantial knowledge, but also prepare students with professional skills, such as working in a multicultural environment, planning for personal development, time management and business communication skills. In addition, practical competency is also a critical factor that helps students develop necessary skills before entering the challenging world of business. These skills are accumulated through integrated projects in most modules, in business connections as well as extra-curricular activities. The Faculty of Economics and Business also organizes many skills-fostering activities for students such as entrepreneurship programs (Design Thinking challenge), the Future Leadership Programs, etc.
Multicultural learning environment
VNUK is a model of a multicultural learning environment, where students are encouraged to freely express their own opinions and are inspired to be creative throughout their studies. The program is taught in English, with a team of well-qualified lecturers in research, development and application.
Students majoring in Marketing and Analytics focus on acquiring knowledge and developing skills primarily through practice. Throughout the program, students will participate in simulation programs, situation analysis, project-based learning, etc. In each subject, students have the opportunity to meet and listen to experienced experts in the industry from guest speaker sessions, workshops, seminars, or field trips under the guidance of guest lecturers.
In addition, facilities at VNUK are periodically inspected and maintained for the best student experience. In particular, the system of laboratories and computer rooms has been upgraded to meet the needs of practicing modules related to numbers, analysis and data.
