Graduation requirements

Graduates from the International Business and Management majoring in Data-Driven Marketing are expected to meet the following requirements:

• Accumulate sufficient knowledge of the training program;
• Fully complete the Political Education and Physical Education modules as prescribed;
• Earn a certificate of National Defense and Security Education;
• Meet second language output standards: IELTS score of 6.5 or higher or TOEFL iBT score of 79 or higher;
• Meet Informatics output standards: achieving Microsoft Office Specialist (MOS) certification or IC3 (Digital Literacy Certification) certificate – granted by the  world’s leading Informatics Testing Organization Certiport (USA);
• Being granted a certificate of participating in a project with a foreign individual or having worked for an organization with international components, or having participated in an international exchange program, short-term visit, student exchange or transfer to foreign universities;
• Students must participate in the bootcamp program with at least 04 workshops on professional skills, career path orientation and earn required certificates.

Output standards of the training program

Graduates from the International Business Management training program majoring in Data-Driven Marketing are able to:

• Understand and apply the fundamental concepts, theories, principles, and procedure of Marketing
• Proficient in applying qualitative and quantitative analysis tools based on big data for executing marketing activities and making decisions
• Building competitive marketing strategies based on analysis and application of internal and external data sources
• Fluent in English (6.5 IELTS or higher) and proficient in information technology tools (MOS from 750)
• Have a growth mindset, the ability to adapt, face and overcome difficulties and challenges
• Having personal and professional ethics and a sense of responsibility to the community and society towards sustainable development