In the context of the booming global digital economy, communication campaigns are no longer confined to emotional ideas. Major companies are using millions of data points to optimize touchpoints and personalize the customer experience. E-commerce platforms and social networks are connecting and analyzing the behaviors of billions of users every day. However, to operate successfully...Read More

Aiming to internationalize higher education and attract young talents with a global mindset, VNUK officially introduces the expanded direct admission method for the 2026 enrollment season. This change not only reduces exam pressure for candidates but also opens up an optimal learning pathway, helping students early shape their career future in the digital era. >>...Read More

On the afternoon of May 22, 2026, the VNUK Institute for Research and Executive Education, The University of Danang organized the “Memorandum of Understanding (MOU) Signing Ceremony between VN-UK and Businesses.” The event was attended by three partners in the hospitality industry: Hilton Da Nang, Crowne Plaza Da Nang City Centre and Wyndham Soleil Da...Read More

Organisational Culture – The Key Factor Behind Employee Retention in the Modern Workplace “A company may offer the same salary, but culture determines how long people choose to stay.” In today’s increasingly competitive job market, salary is no longer the only factor influencing employees’ decisions to stay with a company. Instead, organizational culture has become...Read More

Some journeys begin with the decision to leave what feels familiar From Dien Bien to Da Nang, the journey of more than 1000 kilometers is not simply a geographical distance, but the starting point of a challenging journey of growth for Tran Ngoc Quan, a Computer Science and Engineering student (23CSE) at VN–UK Institute for...Read More