[Field Trip] VNUK Students Explore the Digital Hotel Model at Tru by Hilton Da Nang City Centre
Real-world experience integrated with academic learning
Continuing the series of experiential learning activities at VNUK, third- and fourth-year students from the International Business program, specializing in Digital Business Management, embarked on an exciting field trip to Tru by Hilton Da Nang City Centre – a pioneering brand with its “Convenience-focused Hotel” model. This was an opportunity for students to gain exposure to a fully digitalized service operation where technology and people work together to create a seamless experience.
Exploring a digital hotel and customer journey touchpoints
At Tru by Hilton Da Nang City Centre, students were able to directly observe the full customer journey within a modern digital hotel. They explored every step of the customer experience, from arrival to room check-in:
A self-service check-in system optimized to reduce waiting time.
Smart rooms that automatically activate lighting and air-conditioning when guests enter.
Personalized experiences with welcome messages displaying the guest’s name on the room’s digital window panel.
Digital platforms enabling guests to control in-room devices, adjust the environment, and request services effortlessly.
These touchpoints helped students understand how businesses design customer experiences in a contemporary service environment.
Convenient and inclusive space design for every guest
Tru by Hilton Da Nang City Centre also impressed students with its thoughtful design aimed at inclusivity. Accessible rooms for people with disabilities are arranged scientifically to match mobility and reach while still offering the same full amenities as regular rooms. This demonstrates the hotel’s commitment to delivering meticulous service, putting each guest’s experience at the forefront.
In-depth interaction with the General Manager of Tru by Hilton Da Nang City Centre
During the field trip, students engaged in a meaningful discussion with Ms. Huynh Thi Thu Hien – General Manager of Tru by Hilton Da Nang City Centre. She shared insights on human resource management in the service industry, from employee retention and talent development to building an effective operational culture in a digital hotel model. Real-life stories about handling difficult situations and balancing the interests of guests and staff helped students understand the essence of the modern service industry. She also emphasized the hotel’s signature spirit of being “dynamic – convenient – modern,” especially appealing to solo travelers in the digital age.
Learning through experience – understanding through interaction
The field trip is part of the Customer Management course, giving students the chance to connect theory with practice. Through observation and discussion, students gained deeper knowledge on constructing customer personas, designing customer journey maps, and analyzing touchpoints in a digitalized service environment. These insights are crucial for future careers in customer experience management, digital business administration, and digital transformation consulting.
Career connections and broader perspectives for VNUK students
The trip concluded with not only practical knowledge gained, but also expanded perspectives on career trends in the modern service industry. The experience at Tru by Hilton Da Nang City Centre serves as a solid foundation, helping students feel more confident as they enter professional environments at international corporations or participate in innovation-related projects.
Information:
- Institution name: Vietnam–UK Institute for Research and Executive Education (VNUK), code: DDV
Address: 158A Le Loi, Hai Chau, Da Nang
Website: vnuk.udn.vn
Admissions page: tuyensinh.vnuk.udn.vn
Hotline & Zalo: 0905 55 66 54
