On March 15, 2024, VNUK Career Service successfully organized a workshop titled “Marketing for Food & Beverage Products”. The event attracted a large number of VNUK students and was led enthusiastically by two distinguished speakers: Mr. Khoa Trần – Founder of DMHubclass Enjoy Creative Agency, and Mr. Phong Nguyễn – Marketing Manager of Bay Capital Da Nang and Founder of Kien Lua Media Agency.
Overview of the Workshop
The workshop “Marketing for Food & Beverage Products” provided students with in-depth, practical knowledge of marketing in the Food & Beverage (F&B) sector. It also offered fresh perspectives on optimizing marketing strategies within the rapidly growing tourism and hospitality market. This was a valuable opportunity for students to learn directly from top industry experts and gain insights into modern marketing trends and strategies.
Main Content of the Workshop
1. Exploring the F&B Market
In the first part of the workshop, Mr. Khoa Trần, Founder of DMHubclass Enjoy Creative Agency, shared both basic and advanced knowledge about the F&B market, particularly in the luxury segment. He introduced the latest trends and creative approaches for developing and promoting premium F&B products. This information helped students understand how the F&B market operates and how to differentiate themselves in a highly competitive industry.
Sharing from Mr. Khoa Trần – Founder of DMHubclass Enjoy Creative Agency
VNUK students attentively listening to insights on the F&B market
2. Marketing Strategies in F&B
Following that, Mr. Phong Nguyễn, Marketing Manager of Bay Capital Da Nang and Founder of Kien Lua Media Agency, presented effective marketing strategies in the F&B sector. He emphasized the importance of understanding target customers to design suitable approaches and optimize advertising budgets. Students also learned how to leverage modern marketing tools and platforms to enhance communication effectiveness and strengthen brand recognition.
Sharing from Mr. Phong Nguyễn – Marketing Manager of Bay Capital Da Nang and Founder of Kien Lua Media Agency
3. Interactive Q&A Session
The workshop concluded with an engaging Q&A session, giving students the chance to ask questions and receive practical advice from the two speakers. Questions ranged from real-world challenges in the F&B industry, dealing with competition, to strategies for sustainable growth, all of which were addressed thoughtfully and in detail.
VNUK students during the Interactive Q&A session
VNUK Career Service would like to sincerely thank Mr. Khoa Trần and Mr. Phong Nguyễn for taking the time to share their expertise and practical experience. Their enthusiasm and professionalism provided great inspiration for VNUK students, helping them better understand the opportunities and potential in the F&B marketing field.
VNUK Career Service representatives presenting flowers to the guest speakers
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