Introduction
The International Business and Management (IBM) program at VNUK is developed with guidance from leading professors at Aston University, United Kingdom, ensuring training quality meets international standards. The entire program is taught in English by experienced faculty who graduated from prestigious universities in the USA, UK, Australia, and Japan.
Academic activities, field trips, and especially internship opportunities from the first year at prominent organizations and enterprises across Vietnam enrich students’ experiences and continuously enhance their professional skills and competencies.
Program Objectives
Students will be equipped with a solid foundation in economics, business, and management sciences, along with specialized knowledge in global commerce and management. In addition, the program emphasizes critical thinking, professional skills, and practical experience, preparing students for international integration and meeting the demands of the global labor market.
Credit Structure by Year
General Knowledge: 41
Core Major Knowledge: 49
Specialized Knowledge: 39
Internship Report: 03
Internship Project: 06
Total: 138 credits
(Applicable for the 2024–2028 cohort)
Learning Path
Learning Outcomes (PLOs)
PLO1: Apply concepts, theories, principles, and processes of economics, management, and business in practice.
PLO2: Evaluate the impact of macro and micro-environmental factors on organizational strategies and operations.
PLO3: Solve specific and complex problems in management and business.
PLO4: Develop essential skills for effective and professional work in the global labor market.
PLO5: Cultivate innovative thinking and entrepreneurial spirit.
PLO6: Demonstrate autonomy and responsibility toward oneself and society.
Program Highlights
At VNUK, the IBM major is taught entirely in English by full-time and visiting lecturers, all holding Master’s or PhD degrees from countries with advanced education systems such as the UK, Australia, and the USA. Additionally, students take some courses with experts and managers from multinational corporations (all holding Master’s or PhD degrees) such as Pepsico, Shopee, and IKEA.
The curriculum is reviewed annually, benchmarked against leading global business programs, with input from managers at multinational companies in Vietnam and abroad, innovative entrepreneurs, and local business owners. Strong partnerships between VNUK and organizations ensure high employment opportunities for graduates.
From the first year, students can intern at foreign-invested organizations and enterprises. Throughout the program, students engage in simulations, case analyses, project-based learning, and other activities to experience real-world environments. Field trips to companies help students better understand theoretical knowledge. VNUK also frequently hosts talks with entrepreneurs and managers from major or foreign enterprises in Vietnam, providing students with practical insights into the business world.
Notable Activities:
Field trips to factories of international companies such as Heineken, Acecook, Murata; visits to tech companies and co-working spaces: Enouvo, Data House; visits to ports and logistics companies: Da Nang Port, Danalog; and hotel groups: The Shilla, The Nam Hai, InterContinental.
Core and extracurricular activities promoting entrepreneurship: Innovation Challenge, Design Thinking for Human Challenges. Academic and skill workshops such as CV Writing, Mock Interviews, etc.
International Professional Associations
The IBM program at VNUK has been recognized by three internationally renowned professional associations for equivalency of certain courses.
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Industry Testimonials
Sun World Group
“The capability of VNUK interns working with us at Sun World has been very impressive—they have assisted with many important tasks over the years. We are delighted to welcome VNUK students for internships at our company. We highly value their enthusiasm, professionalism, and willingness to learn. I am confident they will continue achieving great accomplishments in their careers.”
— Brad Loxley, Chief Operating Officer
Four Seasons Resort The Nam Hai, Hoi An
Tram Doan Nguyen Bao, IBM student, 2018–2019 cohort
“Tram was the first intern our PR & Marketing Department received, and she achieved remarkable results during her internship. She was proactive and curious about the work we were doing to maintain the Four Seasons brand in Vietnam, especially during the challenging Covid-19 period. Despite taking on a completely new role, she quickly grasped the requirements and essence of writing and translating promotional content for social media, contributing ideas beyond her scope.
Tram also learned tools such as Sprout Social for posting and managing our social media content. As her direct supervisor, I highly appreciate her understanding of the demanding nature of PR work and her dedication to completing tasks, even beyond normal working hours. As a team member, she supported all our activities, from indoor photo shoots for culinary ads to livestreams for our global audience and large-scale events at the Resort.”
— Cuili Ng, Head of PR & Marketing Department
Student Testimonials
Kim Ngan, IBM student, 2019–2020 cohort
“In my first year in the IBM program at VNUK, I followed the Foundation program. The courses mainly focused on improving English, equipping soft skills, and university-level learning methods such as research, citations, essay writing, presentations, teamwork, communication, and interactions with lecturers. I also studied fascinating courses on global culture and design thinking.
In my second year, I learned foundational knowledge and principles in business, including marketing, finance, organizational behavior, production management, and interdisciplinary knowledge in a global context, such as Global Business Environment and International Business. VNUK emphasizes practical experience, so every course included field trips or talks with leading speakers, providing valuable perspectives and experience.”
Dang Phan Toan, IBM student, 2018–2019 cohort
“My first year at VNUK followed the Foundation program, focusing on English, soft skills, and academic learning strategies. Later, I gained comprehensive knowledge in business-related subjects. VNUK emphasizes practical experiences, so we frequently had field trips and workshops with industry experts. These activities allowed me to accumulate valuable insights and experience.”
Nguyen Minh Long, IBM student, 2018–2019 cohort
“After four years at VNUK, I realized that the university gave me numerous opportunities to develop both professional knowledge and practical skills—essential tools for life. From the first year, I built skills in English, teamwork, communication, time management, and critical thinking. In later years, I studied a variety of business subjects such as Marketing, HR, Finance, and Operations. Even though the curriculum is in English, lecturers explained concepts clearly to ensure students fully grasped the knowledge. I also had opportunities to interact with invited experts during field trips and workshops.
VNUK fosters creativity and maximizes student potential through extracurricular activities, clubs, and Career Service participation. I am grateful I chose VNUK for my four-year university journey.”
Le Bai Hai, IBM student, 2018–2019 cohort
“My university years at VNUK have been invaluable. I feel fortunate to dedicate part of my youth to this school. The courses, though challenging, provide practical knowledge, sparking my passion for learning and exploration. The lecturers create an environment where students can fully unleash their creativity, balancing rigor with support and encouragement.”
