VNUK Students Embrace Marketing Trends with Workshop: “Navigating The New Marketing Wave”

Keeping Pace with Modern Marketing Transformation

In the context where Artificial Intelligence (AI) and automation are reshaping the entire marketing industry, students today must not only master foundational knowledge but also understand how technology is influencing the market and recruitment demands.

To help students stay ahead of these changes, the Office of Student Affairs, Corporate Relations, and Communications collaborated with the Faculty of Economics and Business (VNUK – The University of Danang) to organize the workshop “Navigating The New Marketing Wave” featuring Mr. Nguyen Cao – CEO & Founder of Rubik Solutions.

“Unpacking” AI and Automation Trends in Marketing

During the session, Mr. Nguyen Cao provided an in-depth analysis of how AI, data, and automation are being applied in marketing — from analyzing customer behavior and optimizing user experiences to creating intelligent content.
Beyond technology, he also emphasized the critical skills and mindset that employers are seeking: critical thinking, creative flexibility, data literacy, and a continuous learning spirit — all essential elements for students to thrive in the future job market.

Lively Interaction: A Bridge Between Students and Guest Speaker

VNUK students actively raised questions about career orientation, personal development in the AI era, and strategies to stand out in the eyes of recruiters.
Through sincere and practical insights, Mr. Nguyen Cao helped students gain a broader perspective and a deeper understanding of the competencies needed to adapt to modern workplaces.

Inspiring the Learning and Career Journey

The workshop not only provided knowledge about modern marketing trends but also inspired students to take initiative in learning, keeping up with technology, and developing digital skills.
Through networking and open discussions, VNUK students were encouraged to embrace creativity, build confidence, and prepare themselves for future career opportunities in the digital era.

👉 Learn more about the Data-Driven Marketing program: https://tuyensinh.vnuk.udn.vn/tuyen-sinh-dai-hoc/marketing-huong-du-lieu/

Information:

  • Institution Name: The University of Danang – Vietnam-UK Institute for Research and Executive Education (VNUK)

  • Institution Code: DDV

  • Address: 158A Le Loi, Hai Chau, Da Nang

  • Website: vnuk.udn.vn

  • Admissions Portal: tuyensinh.vnuk.udn.vn

  • Hotline & Zalo: 0905 55 66 54
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