WORKSHOP “Career Path to Becoming a Marketing Researcher” – A Direct Conversation with Professor Son Lam from the University of Georgia, USA

Register for this special event at: https://forms.gle/BSH6L3kL4dMmY4Ro9

In the digital transformation era, when “data is king, and content is queen” (¹), Marketing Research has become more compelling than ever. Scientific research aimed at understanding customer behavior has emerged as a top priority for businesses. Data and the results of systematic, scientific studies serve as the key to guiding the success of marketing strategies and specific communication campaigns.

For this reason, VNUK is organizing a workshop featuring insights from one of the world’s leading experts in marketing to provide young people with a closer look at the career pathway toward becoming a marketing researcher.

Event Details:

• Time: 13:30 – 15:30, Saturday, 17 December 2022
• Venue: VNUK Auditorium, 158A Le Loi Street, Danang City
• Languages: English & Vietnamese
• Speaker: Professor Dr. Son Lam – Professor of Marketing and Honorary Advisory Board Member to the Terry Dean, University of Georgia, USA

Topics to be covered:

Transforming decision-making in marketing and business: The critical role of understanding markets and customers through research

Marketing research and market research: From theory to practice, including one case study

Mapping a career pathway in marketing, with a focus on marketing research

An open discussion on international experiences and the academic environment in the United States

About the speaker:

Professor Son Lam serves as an Area Editor for two top-tier marketing journals: Journal of the Academy of Marketing Science and International Journal of Research in Marketing. He is also a member of the editorial review boards for several prestigious journals, including the Journal of Marketing, Journal of Retailing, Journal of Service Research, Journal of Business-to-Business Marketing, and Journal of Personal Selling and Sales Management.

In 2013, Professor Lam was recognized as a Young Scholar by the Marketing Science Institute (MSI), USA, and in 2015 he was honored with the Outstanding Researcher Award by the Terry College of Business. Most notably, the Marketing Science Institute recently named him among the top 36 scholars in the field of marketing worldwide – the only Vietnamese scholar to be included on this prestigious list.

This workshop is open to all young people with an interest in marketing in general, and in marketing research in particular. Directly engaging with Professor Lam offers students an opportunity to gain career orientation, be inspired by this academic field, and prepare themselves with the skills necessary for future professional success.

Do not miss out – register for this special event at: https://forms.gle/BSH6L3kL4dMmY4Ro9

(¹) According to Vineeth Dhruvan, CEO of Starcom